PRIVACY POLICY - GPM
1. DATA CONTROLLER
Your enrollment in the gambling and leisure division loyalty program (henceforth, Grup Peralada Member) allows you access to exclusive advantages for this division of Grup Peralada. Your data will thus be processed jointly by all companies in the Grup Peralada gambling and leisure division, which are identified below and are all jointly responsible for this processing.
- Gran Casino de Barcelona, S.L.U.
- Casino Castillo de Perelada, S.L.U.
- Casino Tarragona, S.L.U.
- Casino Barcelona Interactivo, S.A.U.
- Casino Barcelona Sports Betting, S.L.U.
- Club de Golf Peralada, S.A.
2. PURPOSES
The data will be processed for the purpose of managing your Grup Peralada Member card membership and maintaining your status as a Client of this group based on the contractual relationship in conformance with the Terms and Conditions of the program, which also entails the following types of processing:
- To manage the accumulation and exchange of points.
- To provide you exclusive services, such as discounts or invitations to events, as well as other activities that the companies in charge of Grup Perelada Member deem relevant to its members.
Furthermore, we believe that we have a legitimate interest in sending you information with the advantages of Grup Perelada Member and the companies that manage it, even by email, such as the exclusive services indicated in the previous point. You may cancel your card membership at any time without this affecting your status as a member of Grup Perelada Member or having any other consequence.
Likewise, as long as you have provided your consent by marking the box for this purpose on the form, we may process your data to:
- Invite you to events and send you deals or promotions from the following Grup Peralada companies: Peralada Comercial, S.A. (in the food and beverage sector), Fundació Privada Castell de Peralada (in the leisure and culture sector, the organizer of the Peralada Music Festival, among other events) or any other company in the field of gambling and leisure belonging to the group that is listed on the website http://www.grupperalada.com/. Under no circumstances will your data be given to the aforementioned companies, unless you provide your consent.
- Send you information, deals or promotions or invite you to events hosted by third-party companies outside the Grup Peralada which partner with us on a set of services complementary to those offered by Grup Peralada, in the leisure, retail, restaurant, tourism (hotels, travel, etc.), culture, and food and beverage sectors.
3. AUTOMATED DECISIONS AND DEVELOPMENT OF PROFILES
In order to offer you better service, we may develop a profile based on the following criteria: newsletters opened; content viewed; participation in events, functions or other activities promoted as part of Grup Peralada Member; consumption of our dining services; visits to our establishments or access to our online gambling website or other websites related to Grup Peralada Member that require a login, etc.
Based on the above, we may personalize the content that we send you, inform you about the events that best match your interests, offer you discounts that are more appropriate to your activity and consumption and, in general, offer you a higher-quality personalized service.
These automated decisions are based on criteria defined jointly by the companies in charge of Grup Peralada Member, not on algorithms with the ability to make decisions that have legal effects on members nor that may affect them in a similar fashion.
All general services we offer are segmented by the aforementioned procedure, since we believe that it is in the interest of both the companies in charge of Grup Peralada Member and users to send or receive information or offer any other content that is particularly relevant. Furthermore, segmenting does not alter the number of notifications you receive, but only their content in order to improve the quality of the service provided.
4. COMMUNICATION OF DATA AND INTERNATIONAL TRANSFERS
Your data will never be given, sold, rented or made available in any other way to any third party, except for Grup Peralada Member service providers, which perform certain activities for the program (such as mailing the newsletter) but never process the data for their own purposes.
Likewise, as mentioned above, if you have authorized us to send you information from third parties, they will not receive your data either but will provide Grup Peralada Member with the message or content they want us to send you. Notwithstanding the above, it is possible that this content may be geared towards collecting your data and consent, so we recommend you always read the privacy policy that third parties should make available to you.
Grup Peralada Member does not process your data outside the European Union or the European Economic Area (EU and EEA, respectively). Should this situation change at any time, Grup Peralada Member pledges to take all measures needed to make the transfer in conformance with the provisions of the applicable regulations at all times and to assure the security and confidentiality of your personal data.
5. DURATION OF PROCESSING AND STORAGE OF DATA
All the data you provide us, or which we can deduce by providing the associated Services, shall be processed as long as you remain a member of Grup Peralada Member.
Once you cancel your account, Grup Peralada Member will keep your data, rendered duly anonymous, for statistical purposes or market studies, whenever possible, or it will duly block and keep it in order to comply with any legal obligation related to Grup Peralada Member, as well as to address any claim until the period for submitting claims has expired.
6. USE OF YOUR FINGERPRINT
Grup Peralada Member allows its members to access the gambling hall quickly and easily without the need to show identification at the entrance counter on each visit.
To do so, it has developed a fingerprint recognition system at the entrances to all halls.
By checking the box for this purpose on the form, you expressly authorize us to use this information as a form of identification, entry control and visitor management.
7. EXERCISE OF YOUR RIGHTS
At any time, you may object to any of the previous forms of processing. However, bear in mind that objecting to certain forms of processing may necessarily lead to the cancellation of your Grup Peralada Member account.
Likewise, you may exercise your rights of access, rectification, erasure, restriction or portability by sending written communication to Grup Peralada Member, at the postal address Calle Pere II de Montcada, 1, 08034, Barcelona, or by email at with the reference “Privacidad[M1]”.
If you have any questions or inquiries about the way we process your personal data, or if you believe this Privacy Policy or the regulations in force have been violated, you may get in touch with our Data Protection Delegate at the email address dpo@grupperalada.comor by post at the address Grup Peralada Member at Calle Pere II de Montcada, 1, 08034, Barcelona, with the reference “DPO”.
Additionally, you may file a complaint with the competent Supervisory Authority if you believe that the companies managing Grup Peralada Member have processed your data in contravention of this Privacy Policy or any other regulation in force.